STORIES

Eco-fashion is gaining momentum in the UAE, with consumers prioritising sustainable fabrics and ethical sourcing. Key trends include organic fibres, artisan-led production, and circular fashion.

O’Stori, a sustainable Indian crafts marketplace, encourages gifting with intention this season. They highlight the importance of handmade, sustainable gifts that honour craft, protect heritage, and sustain communities.

Handcrafted Indian products in the UAE showcase authenticity, sustainability, and cultural heritage. Consumers support artisans and traditions by choosing these unique, durable items.

O’Stori’s first collection features Indian handicrafts, including textiles and home decor, crafted by artisans across India. The collection emphasises storytelling, fair trade practises, and eco-friendly packaging.

Handloom sarees, crafted by artisans using sustainable practises, reflect regional traditions and support rural communities. Choosing handloom embraces timeless fashion, preserves cultural heritage, and is environmentally responsible.

Jamdani, Ikkat, and Khadi are Indian textiles with unique origins and cultural significance. Jamdani features intricate motifs, Ikkat uses pre-dyed yarns for geometric patterns, and Khadi represents freedom and sustainability.

The article contrasts fast fashion with slow fashion, highlighting the latter’s emphasis on quality, sustainability, and ethical production. It suggests transitioning to slow fashion through mindful consumption and supporting ethical...

Handwoven textiles, crafted with care and skill, embody tradition and are crucial for preserving India’s weaving heritage and supporting artisans.

The Skye Shirt, woven using the Jamdani technique, takes 14 hours to weave by hand. This slow fashion approach prioritises artisan dignity and cultural heritage.